Have you used shops on Instagram? With over a billion active users and growing, Instagram may already be one of your favorite places to promote your e-commerce store. However, lots of opportunities exist for marketing on the channel, so it can be a great place to build a follower base and get the word out about your products and brand.

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What if you could take passive interaction to the next level and actually buy and sell directly from the platform? That’s possible with Instagram shopping. This can be enticing for Instagram users and e-commerce shops who want to keep their interaction, from discovery to sale, right there on Instagram itself.

What Is an Instagram Shop?

Instagram shops are an option for Instagram account holders who have e-commerce brands to sell directly from the Instagram platform.

They provide a way for Instagram users to interact and shop with brands they love, find new brands they might like, and purchase through the Instagram app.

When you have a new link in your bio, change up your posts for the week to drive more traffic there. Each advertisement or post that you make will give consumers a new reason to visit your bio and click on your link. Partner with Influencers. Traffic from Instagram doesn’t have to come straight from your Instagram account. Instagram is surprisingly good in getting you traffic if you just use it right. Always make sure the Instagram posts can be fully enjoyed without people having to click through to your website.

An Instagram shop exists like a mini e-commerce store, within Instagram, as an extension of your brand’s page. As a brand owner, you can build collections that are customizable and reflective of your style and perspective.

Shops can choose to allow purchasing directly from the app, using Facebook Pay, or they use their Instagram shop to point to an off-site e-commerce store. Either way, they can build a more interactive shopping experience for their users.

How Does Instagram Shopping Work?

Instagram Shopping is a pretty simple process for Instagram users. The whole idea of this feature is to make things more enticing, so users spend more time on the app, checking out the shops they love, as well as discovering new brands.

To find shops you want to explore or buy from, go to the little shopping icon that looks like a shopping bag on the app:

From there, you will see shops from brands you already follow, as well as some that are recommended based on your interactions on Instagram. You can also check out “Editor’s Picks” to see different categories, such as Gift Guides, and to explore collections and other recommendations.

If you click “Browse Shops,” you’ll see a listing of brands you already follow who have shops on Instagram. This can be a great place to start when you’re exploring because you probably already have an interest in the products and may have even purchased from them in the past.

Once you click on a shop, you’ll see the products and collections they have available.

From there, you can learn more or choose to buy, just like you would at an e-commerce site.

How to Set Up an Instagram Shop

To set up a shop on Instagram for your brand, you must have an Instagram Business account, and you must be eligible. According to Instagram, eligibility includes but is not limited to:

• Operating in a supported market (dependent on your location)
• Having an e-commerce website from which you sell products

Remember, an Instagram shop is an extension of your e-commerce store, not necessarily a replacement for it.

You will then have to connect your Facebook account. More later on how those two are connected and why it matters for your Instagram Shopping account.

You then follow the steps to set up your account, load your product images, and “turn on shopping.”

Here are a few tips to keep in mind as you go through those technical steps:

• Use high-quality, editorial images for your products and collections: Think of your Instagram shop as a type of interactive catalog. Be selective about the images you are using for your products. Make sure they stand out and show lots of detail.
• Have all your product information on hand: Again, thinking about this as a catalog, you will need to enter all the descriptive information about each product, including prices, colors, sizes, flavors, types, etc. You’ll also need information about shipping and other details. Keep it all at the ready before you dive in.
• Get ready to tag: After getting your Instagram shop set up, the last step Instagram recommends is to start tagging. When you upload an image, select “Tag Products” and type in the name of the product you want to tag to that post. You will be able to do this in Instagram Stories as well.

Benefits of Having an Instagram Shop

Why would brand managers want to take the time to set up shops on Instagram? First, let’s look at some numbers. According to Instagram, 60% of people interviewed said they discover new products on the app. Facebook says 70% of people referred to as shopping enthusiasts turn to Instagram to shop, and 36% of all Instagram users consider shopping to be a hobby of theirs.

The best reason to set up shops on Instagram is to tap into that enthusiasm. Think of Instagram Shopping as the trendiest mall from back in the day, with eager buyers walking around and window shopping. You want to be there with your brand too, right?

Here are some more benefits of having a shop on Instagram:

• It’s free: Yes, you can set up your Instagram shop for free. The only fees associated would be a selling fee when customers place an order and the fee for any ads you use to promote your products or shop.
• It’s another online storefront: Don’t put all your eggs in one basket, they say, and that applies to online shopping too. If a hiccup occurs with one platform, you’re already set up somewhere else.
• It’s a mobile catalog: Instagram has designed these shops to be very clean and scannable. They are easy to peruse and to get an overall idea of a brand’s look, as well as to dig in and learn more about the products. For this reason, you can think of shops on Instagram as a kind of mobile catalog. You may even find yourself sending people there to get a feel for what you sell, just because it’s so easy to scroll through.
• It’s a way to build your following: As we talked about earlier, people are going on Instagram looking to shop. Setting up your shop there is a prime way to draw buyers who are ready to make a purchase, as well as to build a following for your Instagram account (which probably supports your overall social media marketing strategy).

Instagram Shopping vs. Facebook Shops

You may be wondering how shops on Instagram compare with shops on Facebook. While they are different platforms, they are both under the Facebook umbrella.

Remember that corporate Facebook owns Instagram, which means Facebook powers Instagram Shopping. To set up your Instagram shop, you will need to link to your Facebook account, and, as mentioned, payment is processed through Facebook Pay.

Should you set up an Instagram shop and a Facebook shop? Here are a couple of considerations to help you decide:

• Link easily: Because you need Facebook to launch the Instagram shop, it may be worth having products on both platforms. You can use the same products and collections on each if that makes sense for your target market and brand.
• Consider demographics: Your target market may spend more time on Instagram than on Facebook. If that’s the case, you’ll want to make sure you set up an Instagram shop. If your target market straddles both the demographics of Facebook and Instagram, you may want to set up a shop on each.

Submitting and Receiving Payment for Instagram Shopping Products

How do you go about actually buying and selling with Instagram Shopping? A big part of this question is how money is exchanged.

Remember you can choose to have your products point to your e-commerce site. Buyers will then be directed to your website, in a browser within the Instagram app, rather than processing the purchase through the Instagram platform.

However, if you want to save buyers that step, you can set up payment options to allow the transaction through Instagram. When you set up your shop, you’ll need to link to Facebook Pay. We noted above the relationship between Facebook and Instagram. Facebook Pay is how you receive payments for purchases made.

When you purchase something from shops on Instagram, you’ll need to submit your credit card, debit card, or PayPal information to use Facebook Pay to finalize the transaction.

How to Promote Your Instagram Shop

Once you have an Instagram shop up and running, you’ll want to find ways to promote it and draw potential customers to your new location. Here are some tips for achieving that:

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• Launch timely collections: When you create collections or groupings of products to showcase in your shop, think about the browsing buyers first and what they are searching for right now. Instagram recommends thinking about seasons, holidays, or pop culture moments to create collections that connect with and attract buyers.
• Make it easy for shoppers: When you create posts and stories, make sure to choose the “Tag Product” option to link directly to your shop products. Also, Facebook recommends adding calls-to-action in your captions to remind buyers of what to do. Another recommendation is to update your bio with shopping information.
• Invest in ads: Want to reach even more people with your Instagram shop? You could consider launching an ad on Instagram with clickable tags that draw people to your shop.

Alternatives to Instagram Shopping

There could be a few reasons why a shop on Instagram is not the right platform for your brand, or maybe you want to explore other shop options to find a better fit. Some of those reasons may be:

• It’s not the right demographic: Yes, Instagram is wildly popular, but not everyone is shopping there. If the target market of your brand is not tech-savvy, doesn’t tend to use Instagram, or prefers not to shop on new platforms, you may not want to set up an Instagram shop.
• There aren’t enough products: Shops on Instagram showcase collections of products well, allowing brands to launch or promote groups of products. If you are only selling one item, it may not be worth your time to set up a shop. However, even one product, if photographed and promoted well, could be popular there.
• They aren’t physical products: You do need to sell a physical product. Digital products or services are not sellable with the app.
• It’s not in the right location: As mentioned earlier, you do need to operate in a location where Instagram Shopping is available. If you don’t, you’ll need to find an alternative.

In these cases, or if you’re just looking for more customization or wider tools, you may want to choose an alternative to Instagram Shopping. Examples may include:

• Like2Buy:With Like2Buy, you can build shoppable solutions, as well as create other calls-to-action, such as requesting email addresses of potential customers.
• Yotpo: In addition to several e-commerce marketing tools, Yotpo offers an Instagram integration tool.
• FourSixty: Advertising a design-centric aesthetic, FourSixty provides Instagram marketing tools, including shoppable galleries and scheduling.

Conclusion

Shops on Instagram allow you to interact with your followers (and new buyers!), in a seamless way. You can create collections just in time for a season or holiday and promote your products to an audience that is eager to buy.

This feature allows brand owners to sell on Instagram dynamically. While it may not be the only solution you need, it can be a great addition to your Instagram sales strategy.

Will you be shopping and selling directly on the Instagram app? Or do you prefer a more traditional e-commerce platform?

Whether you’re a blogger ,production /service or marketing (or both!), chances are you’re looking for ways to drive more traffic to your website via Instagram. However, figuring out exactly what works can be pretty tough.

If your website isn’t generating traffic from Instagram yet, now is the time to shake things up and get started.

Instagram Ecommercesimple Ways To Drive Traffic And Sales Associate

If you really want to get most from your account, you need to have a strategy to get your followers from your profile to your website. Since people spend more time exploring and sharing their passions on photo and video-sharing social networking service.

Like most social media apps, Instagram allows you to follow users that you’re interested in. This creates a feed on the homepage showing recent posts from everyone you follow. You can Like posts and comment on them.

However, it be keen enough to know that Instagram also supports direct messaging so you can text with friends in private. You can also explore profiles to see what else you might have interest in and as well what picture /video or content you needs to be visually appealing to get people to connect with your brand and potentially become a paying customer.

Below are means to drive traffic from your Instagram to your website.

1. To start using Instagram account you need to sign up.
2. Create a good Profile:
3. Add Links to Your Instagram Stories
4. Use quality hashtags
5, Use Influencer Marketing
6. Start Following People:
7, Create quality Instagram content.
8. Use Multiple Canvases:
9. use videos, live videos and Include a URL in Videos
10. Invest in Instagram Ads

1. To start using Instagram account you need to sign up.

You can log in with Facebook, or provide your name, email address, and set a username and password.

Once that’s done, you should download Instagram for Android or Instagram for iOS. You can also install Instagram for Windows 10, which is basically a port of the mobile app.

2. Create a good Profile:

profile is the first impression,if you want people to click-through to your website via Instagram it has to be done right,Make sure you reflects the theme of your account. If your account is about sport, use a picture of renown sportsman or woman, also Try and fill out your biography, your website link and other social media links.

3. Add Links to Your Instagram Stories

For those with verified accounts or Business profiles with (10,000+ followers), adding a clickable link to your Story is a surefire way to drive traffic to your website or blog.

You can use both the photo and video feature to drive traffic. Keep in mind videos can only be 10 seconds long, so you have a short amount of time to promote your products and landscape photography of aesthetic locations will help you gain likes.

If you’re truly trying to advertise your business on Instagram, investing in a small promotion from services such as Famoid.com, could be a good way to engage your followers. For a small fee, you can choose your audience, access detailed insights, and ensure that your post includes a clickable link.

4. Use quality hashtags

People follow hashtags and there are a bunch of tags to use if you want to increase traffic to your instagram page as well increase the click to your website. Since Hashtags are the only way to search on Instagram. My advice is to stick to hashtags that make sense for the image you are sharing and use that often.

hashtags could be your best bet for growing a fast following on Instagram.The right hashtags can expose your image to a large and targeted audience,therefore try and choose the right #tag that expose that will your page.

5, Use Influencer Marketing

One way to tap into influencers is by contacting them and asking them to promote your products in exchange for a commission or a flat fee. big time celebrity like Cristiano Ronaldo, Ariana Grande Taylor Swift, Kylie Jenner, Kim Kardashian and Selena Gomez does this for big time business owners, but you can chose from your location top influencer that can help you advertise your website or products on their account page if you can’t afford the cost for the big fish .

you can negotiate a rate for a handful of sponsored Instagram posts and stories where the influencers promote your products to their followers.

Influencer marketing, which is extremely popular these days, is based on the idea of social proof. It essentially involves leveraging the authority and audience of an influencer to draw attention to your business or products.

6. Start Following People:

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Use the “Find People To Follow” feature. This will import friends from Facebook and your contacts to follow. About 25% of the people you follow, will follow you back . it help to increase the Traffic from Instagram to Your Website in return increase lead sales.

7, Create quality Instagram content.

you’ll need to share an Instagram post that promotes your content and asks people to visit your landing page to access it. To use a lead offer, you first need to have a gated piece of content that people can only acquire if they subscribe to your email list.

Find high-quality stock images, to find high-quality photos that don’t actually look “stocky”, visit Unsplash or Stocksnap.io. They offer a range of images for free, and you’re bound to find something suitable whatever your niche.

8. Use Multiple Canvases:

upload up to 10 images to single post for your viewers to see your first image in the feed is now enable by instagram .Though the feature isn’t widely adopted yet, so you’ll definitely stand out from the competition.

9. use videos, live videos and Include a URL in Videos

The average engagement for videos is growing faster than the average engagement for images,therefore, video on instagram is an excellent tool for increasing traffic to your website.

videos on Instagram generate three times more inbound links than image posts, so it’s definitely worthwhile to invest in a 15-second narrative.

Instagram Ecommercesimple Ways To Drive Traffic And Sales Tax

10. Invest in Instagram Ads

With Instagram ads, you can create awareness in a broader audience and promote campaigns that prioritize conversions by tracking sales and views.

you can target the right audience demographic through people’s interests. With an ad spend alongside your Instagram strategy, you’re likely to see an increase in website.

There are three types of sponsored Instagram ads: image, video and carousel.

Image ads are single photos that tell a story with their imagery. Video ads differ from organic Instagram videos. They can be up to 30 seconds long, and you can shoot in portrait or landscape format.

Why Carousel ads enhance your Instagram storytelling because they can include up to four photos. Retailers,